The Important Types of Digital Marketing for Businesses

Up by 10% since 2015, 31% of Americans now claim to be online almost constantly. With this being the case, advertising your business online has never been more important. 

If you're planning to get started with digital marketing, you need to realize that it includes a lot of different strategies and techniques. There are many types of digital marketing that you can make use of to reach an online audience and start building a more substantial web presence. 

Fortunately, we're here to tell you what you need to know! Below, we outline the most important types of digital marketing for businesses operating in the digital era.

Search Engine Optimization (SEO)

One of the more important types of digital marketing that you should know about is search engine optimization (SEO). When using SEO, you'll experience these benefits and more!

SEO consists of techniques and strategies that can be used to optimize a website. Combined, these tricks of the trade make it more likely that search engines will understand it. Using SEO will help Google recognize the value of your site's pages and make it more likely that you'll get search traffic.

Adding keywords, building backlinks, and improving website speed and performance are just a few ways to improve your SEO and website rankings.

Content Marketing

Content marketing usually goes hand in hand with SEO. It consists of creating valuable content for your ideal audience and distributing it online. 

One of the best ways to do this is to add a blog to your website and start writing quality content for it. Great content allows you to target keywords and rank in search engines.

By creating valuable content for your customers, you'll be giving value to your customers first. As a result, they'll be able to gain an interest in your business naturally and organically.

Search Engine Marketing

Using SEO is a long-term strategy that allows you to keep getting more web traffic over time. Using search engine marketing (SEM) and running online ads, however, can let you get a lot of new website visitors in a concise time frame.

While you'll need to pay money to keep your ads running each day, doing so can help you get more website visitors quickly and efficiently. It can also allow you to target your ideal audience easily.

Social Media Marketing

Social media is free to use, so it's well worth building a strong presence.

With social media marketing, you'll create business pages on platforms such as Facebook, Twitter, and Instagram and will work to build an audience. Social media allows you to expand your reach while staying connected with current customers and clients.

As a result, using social media can be very effective for growing a business and getting more sales.

Email Marketing

Email marketing has been around for quite a while now but remains a powerful way to market your goods and services online.

With email marketing, you'll collect the emails of prospects and customers and will keep in touch with them through their email inboxes. You'll have a direct line of communication with your customers.

Using a lead magnet, adding sign-up forms to your website, and getting email addresses during purchases are all ways that you can collect customer emails and start staying in touch with them.

Mobile Marketing

Like email marketing, many businesses stay in touch with customers through SMS messages. SMS messages have significantly better open rates than emails do. This means that SMS marketing is a great way to stay in touch with customers directly.

There are other ways to market your business on mobile devices as well. This includes using location-based marketing and in-app advertisements.

Many people take their mobile phones with them everywhere. This means that mobile marketing techniques can be beneficial for reaching customers. They can be especially helpful for local businesses.

Video Marketing

Although blog content can be highly effective online, video is actually the most popular type of content overall. Fortunately, there are ways to use video to provide value to your customers and market your business on the web.

Running online video ads can be very effective for building your business. You can also use video content to nurture your customers and leads over time while educating and informing them.

Remember to consider the stages of the digital marketing funnel when creating video content. This will help ensure that your videos effectively move customers through the buying process.

Influencer Marketing

Influencer marketing has become very popular in the past few years and will likely continue to grow more as time goes on.

For a long time, businesses have used partnerships with celebrities to promote products. In the age of social media, this trend continues but with social media influencers instead. Companies can partner with influencers of all sizes to get their products and services in front of more people.

Many influencers have loyal followers on social media sites such as Facebook, Instagram, TikTok, and YouTube. Because of this, influencer marketing can be a great way to promote a product, service, or brand.

Understanding the Types of Digital Marketing Techniques

If you want to start building your business online, you should understand the different types of digital marketing that you can use. SEO, social media marketing, email marketing, and influencer marketing can all help build a thriving business.

Are you searching for more useful digital marketing tips? Then, read through our blog to uncover more helpful marketing guides.