It is
crucial to understand the stages viewers go through before they transform into
loyal customers of your business. And that phenomenon is known as the customer
lifecycle. The five stages of the lifecycle include the awareness stage, where
the targeted audience has no awareness regarding the problem they are facing
and what your business has to offer. Next comes the solution stage where the
targeted audience acknowledge their issue and look for ways to resolve it. The
third stage is when the comparison starts, although they are not keen to
resolve it immediately but they consider the option they have. The fourth stage
is the decision stage where the user makes the crucial decision about which
product or service is going to meet their requirements. Lastly, there’s the
retention stage where a random viewer turns into a customer.
Now
that you have a brief idea of what stages there are, here’s an in-depth
information on how you can implement this information for your content
formation.
Stage
one: Awareness
Viewers
make searches on this stage and expect it to be informational. The targeted
user aims to meet a business that is going to provide information regarding
their queries. And this is the stage where keywords come into action. As a Wikipedia page creation, you must have known the importance of keywords and how
they impact search engines. This is exactly why they are a must for optimized
content present on online platforms.
The
viewer isn’t going to directly come to the business for assistance but there’s
a great possibility that they might end up at your doorstep, only when your
content ranks high on search engines and that can be done by incorporating the
right keywords in your content that can be searched through manual searches.
Stage
two: Solution
In this
phase, the viewer is going to use niche words. In hopes to find relevant
answers regarding their concerns. They are most likely to gain more information
on the issue they might be facing and seek help for. This stage is going to
allow them to look into the options they have to help themselves with, whether
it’s a product or services.
Stage
three: Comparison
In this
stage, the customer is going to compare the solutions they have been provided
with. This stage is partly commercial, the audience tends to evaluate the
features and functionalities they can receive from each option. It all comes
down to the benefits they get to gain from the solutions. This emphasizes on
the fact that, your content should transfer all the potential the business has
towards the constituents within the content. The more comprehensive and
relevant it is the better the understanding is going to be for the audience.
Enabling
them to incline towards you than what others have to offer. Not only that,
applicable solutions in the content are going to prove the brand's credibility
and allow the viewer to feel more connected with your services or product.
Which is eventually going to lead to an increased conversion and consumer rate.
Stage
four: Decision
In this
stage, the viewer is going to look into the budget factor. In manner to satisfy
the user, you must add keywords that seem fit to convince a viewer to make a
purchase. Apart from that, you will require well-structured site landing pages
that are going to fill queries. It is important to give complete information
along with features through content.
The
audience is more likely to get attracted to solutions that are cost effective
and offer the most advantages with little effort. Therefore, keep in mind to
add human like factors in your content to form a bond with the user; this will
influence them to choose you over others.
Stage
five: Retention
In this
stage of retention, the customer is going to have enough information to finally
choose a side. They are most likely to look for user guides. It is going to be
the last stage where they have all the information they require. This is where
they become customers and are retained by the business through the help of
content that was presented to the viewer.
You
must plan your content based on these stages and the audience's search intent.
Once you have the right keywords you will be able to gain customers and
popularity.
