According to surveys that have been done in recent years, almost 80% of people wish that they could communicate with businesses via text messaging. It's one of the many reasons why you should give text message marketing a try.
If you aren't taking advantage of
SMS marketing at the moment, you could be missing out on a big opportunity. You
might be able to drum up more interest in your business by incorporating
texting into your company's marketing plan.
Today, we're going to provide you
with a quick overview of SMS marketing. It'll show you why you should include
it in your marketing strategy from now on.
Continue reading to get the inside
scoop on text message marketing.
What
Is SMS Marketing?
SMS marketing is a type of marketing
that is done exclusively through text messages. It will involve your company
finding ways to collect your customers' phone numbers so that you can send them information on sales and other
events related to your business.
A decade ago, SMS marketing was
almost non-existent. But nowadays, the majority of companies use it to some
degree. It helps them stay better connected to their customers over time.
What
Are the Benefits of Text Message Marketing?
There are many benefits that you'll
get to enjoy when you utilize SMS marketing on behalf of your business. Some of
them will include:
- You can send text messages directly to your customers
at any time
- You won't have to worry about text messages getting
lost in the shuffle like emails sent as part of email marketing plans
sometimes do
- You aren't going to have to spend a small fortune on
SMS marketing
It would be well worth giving SMS
marketing a try if you haven't done it already. You might be surprised by the
results it's able to produce.
How
Can You Add SMS Marketing to Your Company Marketing Plan?
If you would like to begin utilizing
SMS marketing, you'll need to start gathering as many cell phone numbers for
your customers as you can. You'll also need to use something like this HLR lookup online to
ensure the cell phone numbers you get are legit.
From there, you should map out when
you're going to send your customers SMS messages and what they're going to
say. You should try not to spam your customers with texts, and you should also
make sure that your texts offer value to your customers.
By doing these things, you should be
able to see just how beneficial SMS marketing can be in no time at all.
Put
SMS Marketing to the Test Today
You shouldn't sleep on the potential
power of SMS marketing. It could help you take your small business to the next
level.
Now that you know a little bit more
about text message marketing, put it to the test to see how it works for your
company. You might wonder why it wasn't a part of your marketing plan so much
sooner after seeing the results that you can get from it.
Look for more marketing tips that you can use to improve your small business by browsing through our other blog articles.
