A Step-by-Step Guide on How to Start a Business Instagram Account

 You don't have to be a social media enthusiast to know that social media is one of the most powerful ways to bring in new customers and retain them, too. Platforms like Facebook, Twitter, and Instagram are broadly used by businesses to reach out to their customers. 

While social media is fairly straightforward to use for the average person to use, using Instagram for business is a totally different ballgame. In fact, every move you make has to be strategically planned. Read on to learn how to start a business Instagram account.

Choose Your Username

The first thing you need to do in order to create a business Instagram page is to choose your username. Ideally, your Instagram account name would mirror the name of your business. For example, if your business is called Claudia's Cupcakes, then your Instagram handle should be ClaudiasCupcakes.

Some businesses run into issues here when their preferred handle is already taken. If that's the case, you can always tack on the word "official" or add an underscore to your name.

Add a Profile Photo

Once you have your username sorted out, then it's time to start filling out your profile. The first place you should start is with your profile photo.

There are lots of options you can use to make your profile photo stand out. Think about adding a well-designed business logo for instant brand recognition. You can also feature high-quality photos of the products you sell if logos aren't your thing.

No matter what you choose, however, you should never, ever leave your profile photo blank.

Fill Out Your Bio

The purpose of having an Instagram account is to try to draw in customers through your posts and have them click through to your website. Your bio is the first place to start in that effort.

Include a brief description of your business and what you have to offer. You also want to make sure that the link to your website is in the bio section. For more advanced options, consider trying out the Instagram Business Tools that Instagram offers.

Get Followers

Nothing boosts your Instagram page's legitimacy more than having a strong following. In short, if you want to get followers, then you need to have followers. 

How do you make that happen, though? Ask your friends and family members to follow your Instagram account, to start. You can also buy real Instagram followers to boost your stats.

Other options include clever uses of hashtags and links to your social media accounts on your business's website. You can also get additional followers by providing incentives. For example, offer a free product in exchange for following your account and sharing a post.

Get creative!

Learning How to Start a Business Instagram Account Is the First Step Toward Success!

Taking the time to discover how to start a business Instagram account is critical if you want your business Instagram account to have an impact on your customers. Make sure that your profile is crafted to draw people in and entice them to follow your account. It might take some time to get where you want to be, but hard work is the quickest way to get there!

Do you want to learn more tips about using social media marketing? You've landed in the right spot. Check out the rest of our blog for all the info you need to hone your marketing skills!