How to increase sales using Instagram

When on Instagram, it is well known that, the more followers you have, the more audience you will have to ensure that you increase your sales. That has made more people to go for the option where they buy Instagram followers. Apart from that, the following are other ways of increasing your sales while on Instagram:

Grow engaged and real following 

With the buzz developing around Instagram nowadays, it become easy to find yourself getting swept away in all the happenings and neglecting the basics. When you are looking out to be able to generate sales via social media platform, whether Instagram or whichever, you have to look out for authentic and real.

To buy Instagram followers, using direct messages to spam people and having to pump up a lot of ordinary content could end up to increase followers but there is none that is going to know who you really are, what you are up to, and why they should go ahead and purchase something from you.

Instead of having to apply low-brow and tactics of spams for growing your Instagram influence, you should go ahead and build engaged and real following with active presence and smart automation. The following are some tips to use for making the work without having to struggle:

  • Try planning all your content way in advance and using an Instagram scheduling tool to automatically share the content at the right time

  • Instead of unfollowing and following people, which Instagram is banning, comment, like, and engage with posts which are relevant shared by people who are within your target market. 

  • Try automating the process above by using a growth service so that you can have energy and time to be present on the social network, engaging and responding to your potential customers. 

Use hashtags

To boost your sales and attract customers, you can utilize hashtags which are relevant to your products or services. When using the correct combination of hashtags, it becomes easier to target consumers and for them to also find you. it is a method which is likely to increase your brand awareness.

But you don’t have to imagine that it is as easy as it sounds when it comes to making up hashtags which are effective. You have to invest your effort and time into a research which is extensive. Ensure that you use a combination which is balanced of common and unique hashtags on your posts on Instagram.

Try experimenting with various combinations to find out which will work best for you. If you are working with influencers, you need to ask them to utilizes the same hashtags mix. Get well known brands and use the correct mix of hashtags in increasing the visibility of your brand. 

Post images which are compelling only

Instagram is known to be a platform which is visual. And thus, the first thing is to post images which are high quality. Your images have to be creative as well as eye-catching and highlight the appropriate products that you wish to promote. Once your customers land on your profile, they need to immediately recognize your brand.

Make sure that each image that you are posting on Instagram matches with the business strategy and overall branding to allow them that brand feeling of authenticity. If you have a branding which is minimalist and sleek, it has to be minimalist and sleek on Instagram.

Get an aesthetic and maintain it. It is something that should extent to captions on Instagram. You need to avoid switching between various tones and tenses of voice. You should keep it simple and embrace consistency.

Even though original images might be the best all the times, there are times when the stock images might help you in adding variety to the account. There are a variety of royalty free images which are readily found on the internet where you can easily source photos which are high quality and at the same time amazing.  

There are certain web tools which can make it possible for you to create images which are customized in promoting giveaways, discounts, or contests.  You have to always remember that, visual representation of online brand might be the first experience that the customer is going to have with you and it, and thus, it needs to be great.

Invest in ads on Instagram

To be able to advertise on Instagram might help you to reach to a targeted and new audience. It is an investment which is worthwhile especially if your business or brand is new. You can decide to plan out your ads on Instagram in a way that you reach your customer who is likely going to be interested in your services or products. That is what happens on Instagram ads.

When you find a strategy that is successful on Instagram, it can become a catalyst for your business. For a long period of time, the issue with the marketing on Instagram was that you could not place links which were clickable in the post, thus the brands had to direct fans to the link using the bio instead and t update the link continuously. 

But at present, it is possible to include links in your website in the posts on your Instagram if you are doing an advertisement.

Running retargeted campaigns on Instagram

To improve your Instagram ads effectiveness further, utilize retargeting to ensure that you engage those who visited your website already. It means that, those consumers who already expressed a certain interest level in whatever brand you are providing.

To retarget is all about advertising which targets specific visitors on the website who leave it without buying anything.  Instagram with the use of retargeting, ended up with a lot of conversion with up to 25% total sales coming from the same. The cost per acquisition is believed to be about 3 times lower as compared to other channels. This makes it to be a method that  you can embrace to improve yours sales on Instagram.