How to Boost Google Page Speed on WordPress?

With today's customers more restless than ever and rising online competition, it's crucial to have a quick-loading website if you want to be effective.

When it comes to increasing the speed of your website, less is always enough. It can be challenging to reduce the various page speed-sucking zones, but luckily, there are many Wordpress Speed Optimization resources available to assist!

Boosting your page speed on your site not only helps customers turn, but it may also have a significant effect on your search engine results. Most areas overlook the more time-consuming steps that improve page speed and overall website performance, including daily website maintenance and security audits. Keeping your WordPress web pages to load at rapid speeds requires effort and commitment, but it can quickly carry solid returns. Quick page speeds result in more efficient marketing campaigns and ultimate boosts to your conversion rates. Best of all, WordPress has pre-built plugins and service providers to assist you in meeting your loading speed optimization targets. This article will explain what Google page speed is, why Google page speed is necessary, and some ways to boost Google page speed.

What Is Google Page Speed?

Google PageSpeed is a collection of free resources that evaluates how easily your site loads. It also provides your site two-speed rankings over 100 – one for smartphone and one for computer. It would be best if you tried for a ranking of about 90 or more. A score of less than 50 is considered sluggish and requires immediate improvement. Fortunately, we have multiple ways for improving the speed of your website down below. You can test your site's performance by moving to the Google PageSpeed Insights page and just entering your URL. It is essential to track your Google PageSpeed scores daily and strive to boost them with time.

Why Is Google Page Speed Necessary?

Usually, WordPress newcomers think that if their site loads quickly for them, it must be quick. Although, due to caching, browser location, and various other aspects, your website sometimes loads faster for you than for other customers. In today's rapidly digital world, having a fast WordPress site is crucial. Users are usually frustrated and will abandon websites that take too long to load. It means if your website is slow, you might be losing a lot of website traffic. Furthermore, speed influences how users communicate with and connect with your website. Finally, quick websites gain more revenue, sign-ups, donations, and other conversions – so increasing your website speed can boost your bottom line. Ultimately, page speed is a rating factor in search engines. The quicker your website loads, especially on mobile, the faster it will appear on search engine results pages.

Some Best Ways to Boost Google Page Speed

Here are several best ways to boost Google page speed, which include:

1. Optimize your images

The most common cause of sluggish WordPress websites is large images. The bigger the image files on your site, the longer it will take your website to load. Therefore, optimizing your images is a critical step in maximizing the speed of your site. Optimizing entails resizing and compressing image files to make them easier to retrieve and load. There are two stages of good image optimization. Firstly, ensure to edit your image until uploading it to your website. It would help if you first determined where the image will be used and what size is required. The image can then be cropped and saved in the shortest possible size using a tool such as Pixlr. Modifying the file format can also help decrease size; e.g., jpg's are typically smaller than png images. Secondly, implement an image optimization plugin to your site – we highly suggest Smush. It compresses images after they have been uploaded, increasing page speed and several other image optimization functions, such as lazy loading.

2. Enable caching

By enabling caching on your site, you can store your website data locally in temporary storage locations known as a cache. It means that browsers can load your website files more quickly and do not have to re-download anything from your server each time your website is required. Caching speeds up page loading times considerably, mainly when visitors come to your website for a second or third time. It's pretty easy to activate a caching plugin such as W3 Total Cache, a free plugin.

3. Mobile-friendly

Although Google primarily uses the mobile version of sites in its ranking, it is crucial to consider mobile-first when designing and optimizing your website's pace. A responsive WordPress theme is the simplest way of ensuring quick mobile loading. It will make sure that your website is well adapted and shown on smaller displays. Besides, many plugins are excellent for optimizing the mobile speed of your WordPress website. WebP Express transforms your website's photos into super-fast web versions compatible with 80% of mobile browsers. Remember, though, and it still necessitates the installation of image compression software on your server. To enhance mobile speed, the WordPress AMP plugin is also advised. It generates AMP versions of your web pages that load quickly on mobile and other devices.

4. Enable GZIP compression

Your site files are shared in lightweight compressed versions between your server and users' browsers with GZIP compression. It speeds up the process where the browsers retrieve and load your site much quicker. Implementing the WP-Optimize plugin, which includes a GZIP compression feature, is highly suggested. This plugin will also be helpful in our next stage when it comes to minifying site files.

5. Minify CSS, HTML & JS files

Minifying Cascading Style Sheet (CSS), HTML, and JavaScript (JS) files will almost definitely be mentioned as a recommendation if your Google PageSpeed score requires improvement.

CSS, HTML, and JS files are often used to add comments to the code of your site, for instance, to specify formatting or style. Minification seems confusing, but it means shrinking the size of such files and removing any unwanted code. Doing it is extremely useful because it will allow your website to load faster while maintaining the crucial details required for your website to show appropriately. With the free WP-Optimize plugin, you can instantly and easily minify your JS, HTML, and CSS files on WordPress.

Some Key Takeaways

Google page speed tests how quickly content loads on a single page. Boosting your page speed on your site not only helps customers turn, but it may also have a significant effect on your search engine results.

In such situations, developers will refer to page load speed that is how long it will take a page to show all of its content or time to the first byte that is how long it will take a web browser, such as Google Chrome, to acquire the first byte of data from the web server.
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