The mobile market in is exponentially growing. While it rose by about
between 2016 and 2018. It is estimated that 10% will develop at 11% in 2019. Mobile
handset sector could go past the 300-mn unit mark in 2019, according to analyst
company TechArc.
One of the many areas that have developed to take advantage of this digital
revolution is the marriage sector. While the turn of the 21st century saw the
decline of local Pundits and community match-making units and the rise of
online platforms; for the past four years, the online matrimonial business has
been overtaken by matrimonial devices, with the the mobile industry and cheaper
internet.
There has also been a marked change in the definition of Arranged Marriage
in the last two decades. The parents are seeking and respecting the preferences
of their children. Similarly, young people are discussing and accommodating the
marriage predilections of their parents.
A mobile application provides the liberty for both parents and young people
to explore the opportunities at their own leisure. Such a platform also
provides users a feeling of control, where young people have the choice of
interacting and testing compatibility before moving forward and parents get the
chance to check the private and family information of the prospect (just as in
a traditional arranged marriage). A mobile application also offers a perfect
solution to today's situation.
"Our super-busy elite customers like to stay up-to-date on the
go," tells Saurabh Goswami, Ultra Rich Match
founding director, who introduced the second version of his marriage
application on android and iOS previously this year. Goswami adds, "We
expect our custom mobile application to further reach out to young people and
the NRI markets."
It's very simple to sign up for these apps. Caution and caution, however,
are always recommended. Try and check the reputation of the marriage company
before you put your personal details and photos on the app. Also, choose paid
services where only verified consumers can access them. Even later, don't trust
anyone too quickly. In this age of easy information and digitalization, online
frauds have increased correspondingly.
"We are living in times of excellent change, today's youth take
control of different choices whether they relate to their profession, financial
independence, friendships so it comes as no surprise that they use such a
platform and technology in something as significant as finding a life
partner," ASSOCHAM Secretary General said.
